NFC North

Colin Cowherd Says 1 NFL Franchise Needs A ‘Brand Pivot’

By Daniel Bates The Chicago Bears fell to 4-10 after another tough loss on Monday Night Football. On Tuesday, FOX Sports 1’s Colin Cowherd ripped into the franchise, distilling their problems down to living in the past. “You need a brand pivot, Chicago,” the host of “The Herd” explained. “Stop honoring the ’85 Bears. Yes, it was great in 1985. So was MTV, Downtown Julie Brown and members only jackets.” “The Bears wore their centennial 1936 uniforms. I googled it this morning… They averaged 18 points a game in 1936. This year they averaged 17,” Cowherd said. “You can go ahead and fire the coach…